Lindsay McGregor is the co-author of New York Times bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, as well as the CEO and co-founder of Vega Factor, a startup building technology to help organizations transform their cultures. Previously, Lindsay led projects at McKinsey & Company, working with large Fortune 500 companies, nonprofits, universities and school systems. She received her B.A. from Princeton University and an MBA from Harvard. In her spare time, she loves investigating and sharing great stories

Vega Factor is a company building technology to help organizations of all sizes and in any sector transform their culture and achieve the highest levels of performance. Learn more here:

Primed To Perform introduces the counterintuitive science behind legendary cultures the likes of Southwest Airlines and Starbucks.

Lindsay McGregor
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